Samsung, which as soon as led the smartphone market in India, slid to the third place within the quarter that led to December even because the South Korean big continues to make main bets on the uncommon handset market that’s nonetheless rising.
In accordance with analysis agency Counterpoint, Chinese language agency Vivo surpassed Samsung to turn out to be the second greatest smartphone vendor in India in This fall 2019. Xiaomi, with command over 27% of the market, maintained its prime spot within the nation for the 10th consecutive quarter.
Vivo’s annual smartphone cargo grew 76% in 2019. The Chinese language agency’s aggressive positioning of funds S collection of smartphones — priced between $100 to $150 (the candy spot in India) — within the brick and mortar market and acceptance of e-commerce gross sales helped it beat Samsung, stated Counterpoint analysts. Vivo’s market share jumped 132% between This fall of 2018 and This fall of 2019, based on the analysis agency.
Realme, which spun out of Chinese language smartphone maker Oppo, claimed the fifth spot. Oppo assumed the fourth place.
Realme has taken the Indian market by a storm. The 2-year-old agency has replicated Xiaomi’s playbook within the nation and thus far centered on promoting aggressively low-cost Android smartphones on-line.
The report, launched late Friday (native time), additionally states that India, with 158 million smartphone shipments in 2019, took over the U.S. in annual smartphone cargo for the primary time.
India, which was already the world’s second largest smartphone marketplace for complete handset set up base, is now additionally the second largest marketplace for annual cargo of smartphones.
Tarun Pathak, a senior analyst at Counterpoint, informed TechCrunch that about 150 million to 155 million smartphone items had been shipped within the U.S. in 2019.
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