“As a result of availability of higher efficiency units, the smartphone market in India has matured, with individuals holding on to their units for longer intervals. That is the first motive for gradual development,” stated Karan Chauhan, analyst at Counterpoint Market Analysis.
Since 2017, when the market grew fast-paced at 13%, the quantity has been declining quickly to 10% in 2018 and sequentially to 7% in 2019. The market intelligence agency expects the expansion fee reviving again to a double-digit quantity (greater than 10%) within the yr 2020, resulting from ongoing transition from characteristic telephones to smartphones and progressive diffusion of key options to entry-level worth tier as nicely because of hyper-competition amongst a number of gamers.
“Though the speed of development for smartphone market hit single digit for the primary time ever on an annual foundation, India is underpenetrated relative to many different markets with 4G penetration by way of subscribers being round 55%,” stated Tarun Pathak, Affiliate Director, Counterpoint Market Analysis
Chinese language phone-maker Xiaomi continued to seize the primary place for the second successive yr with a market share of 28%, adopted by Samsung (21%), Vivo (16%), Realme (10%) and Oppo (9%).
High 5 Chinese language handset manufacturers together with Xiaomi, Oppo, Vivo, Realme and OnePlus, share hit a document 72% for the yr 2019 as in comparison with 60% share a yr in the past, the report stated.
“Over the previous 4 years, Xiaomi, Vivo, and OnePlus have grown 15x, 24x, and 18x respectively. This highlights that OEMs are mature sufficient to seize subsequent wave of development and increase their operations in India,” stated Anshika Jain, Analysis Analyst at Counterpoint Analysis.
Nevertheless, Samsung shipments remained nearly flat year-on-year whereas it has proven a 5% market share decline in 2019. Xiaomi’s development fee in 2019 additionally declined to single-digit as Xiaomi is now serving a a lot bigger put in base in India, the report stated.
Vivo grew 76% yearly in 2019 pushed by good efficiency of its funds phase collection.
“Additionally, by efficiently pivoting to on-line and aggressively positioning the S collection within the offline phase with new options, it managed to make a dent in INR 15,000 ($250)- INR 20,000 ($300) phase. As a result of this, Vivo captured the second spot for the primary time in India smartphone market,” the report added.
Apple was one of many fastest-growing manufacturers in final quarter of 2019 pushed by a number of worth cuts on its XR gadget. As a result of aggressive pricing and channel technique, Apple gained share throughout the festive season in India, the report stated.
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